Brand kit
A calm, consistent Brightside
The same clear, friendly look as the website, on the reception wall, appointment cards, reminders and social posts.
In the kit
- files
- 118
- logo files
- 32
- social templates
- 42
- videos
- 4
- Basic 55 files
- Standard 103 files
- Premium 118 files
Logo, colour and type
One logo family in every colourway, the palette with its codes, and the typefaces the website already uses.
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HorizontalOn light
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HorizontalOn dark
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StackedOn light
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StackedOn dark
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IconOn light
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Wordmark#0F6E74
Colour palette
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Primary
#0F6E74
RGB 15 110 116
Buttons, links, key shapes
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Accent
#FFB4A2
RGB 255 180 162
Details, used sparingly
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Ink
#16302F
RGB 22 48 47
Text on light backgrounds
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Paper
#F4F8F7
RGB 244 248 247
Light backgrounds
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Dark
#0D3B3E
RGB 13 59 62
Dark backgrounds, video
Typefaces
Aa
Cabinet Grotesk
HeadingsFontshare Free Font License (ITF FFL)
Clear words, set in the brand’s own type.
Aa
Lexend
Body textSIL Open Font License
Clear words, set in the brand’s own type.
أب
Alexandria + Readex Pro
Arabic pages
Ready for social media
Feed posts, a carousel, stories and WhatsApp statuses, written for Brightside Dental and sized for each network.
Posts
Carousel
Stories and statuses
Intro, outro and logo sting
Short vertical videos for Reels, Stories and TikTok, and a three-second logo sting for the start or end of any clip.
Print and office
A business card with bleed and crop marks, ready for the printer, plus letterhead, invoice and quote templates in Word and PDF.
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Letterhead -
Invoice -
Quote -
Email signature
The brand in place
Photographed scenes with the real logo and website placed in, so you can see the brand before anything is printed.
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Reception sign -
Business card -
Workwear -
The website on a phone
The brand guide
Ten pages on the logo, colour, type, photography and tone of voice, so anyone who works on the brand keeps it consistent.
Three ways to take it
Each tier includes everything in the one before it, and arrives as a single zip.
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01
Basic
The logo and the social media essentials
55 files
zip of about 13 MB
- Logo files, transparent PNG16
- Logo files, vector (SVG)16
- Blank backgrounds and safe-zone guides12
- LinkedIn, Facebook and X covers3
- Instagram posts2
- Profile picture and highlight covers5
- Story1
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02
Standard
Everything to run the brand day to day
103 files
zip of about 31 MB
Everything in Basic, plus
- Favicons and app icons11
- Carousel slides5
- Announcement, offer, quote and hiring posts, Reels cover5
- Intro, outro and logo sting videos4
- Brand guide (PDF)1
- WhatsApp Business, Google profile and QR cards9
- Email signature with install steps4
- Bios, ten captions and hashtags3
- Desktop fonts6
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03
Premium
Print, office files, mockups and Canva
118 files
zip of about 34 MB
Everything in Standard, plus
- Business card, letterhead, invoice, quote and presentation8
- Mockups4
- Editable Canva templates3
This page shows the kit. The files themselves are sent to the client directly.