Brand kit
The Aurelle identity, ready to use
Everything the atelier needs to look like Aurelle wherever it appears: on Instagram, on a ring box, on an invoice or on a villa wall on Jumeirah Beach Road.
In the kit
- files
- 118
- logo files
- 32
- social templates
- 42
- videos
- 4
- Basic 55 files
- Standard 103 files
- Premium 118 files
Logo, colour and type
One logo family in every colourway, the palette with its codes, and the typefaces the website already uses.
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HorizontalOn light
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HorizontalOn dark
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StackedOn light
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StackedOn dark
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IconOn light
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Wordmark#5B1A2B
Colour palette
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Primary
#5B1A2B
RGB 91 26 43
Buttons, links, key shapes
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Accent
#B89B6A
RGB 184 155 106
Details, used sparingly
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Ink
#1E1517
RGB 30 21 23
Text on light backgrounds
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Paper
#EEEAE6
RGB 238 234 230
Light backgrounds
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Dark
#21171A
RGB 33 23 26
Dark backgrounds, video
Typefaces
Aa
Bodoni Moda
HeadingsSIL Open Font License
Clear words, set in the brand’s own type.
Aa
Jost
Body textSIL Open Font License
Clear words, set in the brand’s own type.
أب
Reem Kufi + Tajawal
Arabic pages
Ready for social media
Feed posts, a carousel, stories and WhatsApp statuses, written for Aurelle and sized for each network.
Posts
Carousel
Stories and statuses
Intro, outro and logo sting
Short vertical videos for Reels, Stories and TikTok, and a three-second logo sting for the start or end of any clip.
Print and office
A business card with bleed and crop marks, ready for the printer, plus letterhead, invoice and quote templates in Word and PDF.
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Letterhead -
Invoice -
Quote -
Email signature
The brand in place
Photographed scenes with the real logo and website placed in, so you can see the brand before anything is printed.
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Shop sign -
Shopping bag -
The website on a phone -
Business card
The brand guide
Ten pages on the logo, colour, type, photography and tone of voice, so anyone who works on the brand keeps it consistent.
Three ways to take it
Each tier includes everything in the one before it, and arrives as a single zip.
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01
Basic
The logo and the social media essentials
55 files
zip of about 13 MB
- Logo files, transparent PNG16
- Logo files, vector (SVG)16
- Blank backgrounds and safe-zone guides12
- LinkedIn, Facebook and X covers3
- Instagram posts2
- Profile picture and highlight covers5
- Story1
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02
Standard
Everything to run the brand day to day
103 files
zip of about 30 MB
Everything in Basic, plus
- Favicons and app icons11
- Carousel slides5
- Announcement, offer, quote and hiring posts, Reels cover5
- Intro, outro and logo sting videos4
- Brand guide (PDF)1
- WhatsApp Business, Google profile and QR cards9
- Email signature with install steps4
- Bios, ten captions and hashtags3
- Desktop fonts6
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03
Premium
Print, office files, mockups and Canva
118 files
zip of about 33 MB
Everything in Standard, plus
- Business card, letterhead, invoice, quote and presentation8
- Mockups4
- Editable Canva templates3
This page shows the kit. The files themselves are sent to the client directly.