Three ways to work together
Two fixed-fee projects for one big decision, and a monthly arrangement for founders who want someone to think with. Every price is in UAE dirhams, excluding 5% VAT.
Services
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Pricing review
4 weeks From AED 38,000
We look at what you charge, what customers actually value, and where you’re leaving money on the table. You leave with new price points and a plan to roll them out.
- 15–20 customer interviews
- New price points and packaging
- A rollout plan for existing customers
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Positioning sprint
6 weeks From AED 60,000
Interviews with your best customers, a hard look at competitors, and one sentence your whole team can repeat.
- Interviews with your best customers
- A competitor and alternatives map
- One positioning sentence and the story around it
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Founder advisory
Monthly AED 17,500 a month
Two sessions a month and a direct line for the decisions that can’t wait for the next board meeting.
- Two 90-minute sessions a month
- Messages answered within a working day
- Board and investor prep when you need it
Which one fits?
Most clients start with a project. About half stay on for advisory afterwards.
| Pricing review | Positioning sprint | Founder advisory | |
|---|---|---|---|
| Best when | Prices haven’t moved in two years | Your team describes you three ways | You face a run of hard calls |
| Length | 4 weeks | 6 weeks | Monthly, minimum 3 months |
| Your time | About an hour a week | About two hours a week | Two 90-minute sessions a month |
| Customer interviews | 15–20 | 10–15 | When a decision needs them |
| Fixed fee | From AED 38,000 | From AED 60,000 | AED 17,500 a month |
| I stay on afterwards | Yes | Yes | Yes |
Not sure? Book an intro call and describe the decision; I’ll suggest the smallest thing that will work.
Book an intro callEvery engagement starts the same way
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Intro call
You describe the decision. I ask questions and tell you honestly whether I can help.
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Written proposal
Scope, timeline, fixed fee and who I’ll need to talk to, on two pages.
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Start date
An NDA if you want one, a kick-off session, and the first interviews booked.
From founders I’ve worked with
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She built a pricing model our investors understood in one meeting and our sellers understood in one minute.
Amara OkaforCo-founder, Fieldnote
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Lena says the uncomfortable thing kindly, once, and then helps you act on it.
Priya RamanCOO, Arden Health (founder advisory)
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Two sessions a month, and I made the three biggest calls of our year with her in the room.
Saeed Al KetbiFounder, Tidewater (founder advisory)
Before you book
Can I combine a project with advisory?
Yes, and many clients do. Advisory usually starts the month after a project ends, at the normal monthly fee.
Is there something smaller?
A two-hour working session on one decision costs AED 3,750. It’s a good way to find out whether we work well together.
When could we start?
My next start date for a pricing review or positioning sprint is February 2027. Founder advisory sometimes has a place sooner; ask on the intro call.
How do you invoice?
Projects are invoiced half at the start and half on delivery; advisory is invoiced monthly in advance. Payment terms are 14 days, by bank transfer in dirhams.
Have a decision you keep putting off?
Thirty minutes, no preparation needed. Tell me what you’re deciding and I’ll tell you honestly whether I can help.
Taking one new client from February 2027
