6 weeks · From AED 60,000
Positioning sprint
Six weeks to decide who you’re really for, what you’re up against and how to say it in one sentence. Fixed fee from AED 60,000.
Who it’s for and what’s in scope
This is for companies that have grown past their first customers and now describe themselves three different ways depending on who’s in the room. Sales pitches one thing, the website says another, and the board hears a third.
In scope: who your best customers are, what they would use if you didn’t exist, what makes you different, and the sentence and story your team uses. Not in scope: naming, logo or website design. I hand over a brief your designers and writers can use.
You’ll need to introduce me to ten to fifteen of your best customers, give me two hours a week of your time, and bring your leadership team to the decision session.
Timeline
What happens, and when.
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Your view
Interviews with your leadership team and a read of everything you’ve published.
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Customer interviews
Ten to fifteen interviews with your best customers and a few you lost.
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Alternatives map
What customers would do without you, and where you actually win.
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Decide and write
A half-day decision session, then the sentence, the story and the brief.
Price and deliverables
Fees
In UAE dirhams, excluding 5% VAT.
- Positioning sprintSix weeks, one company or product line
- AED 60,000
- Second product lineRun alongside, agreed in the proposal
- AED 19,000
- Team session after launchHalf a day with sales and marketing, in person
- AED 9,500
What you receive
- Customer interview reportPatterns, quotes and the words customers use
- Week 3
- Alternatives mapCompetitors, workarounds and doing nothing
- Week 4
- Positioning sentence and storyOne line, one paragraph, one page
- Week 6
- Brief for your designers and writersWhat to change first on the website and in sales decks
- Week 6
Fixed fees, agreed in a written proposal before we start. Projects are invoiced half at the start and half on delivery; advisory monthly in advance. UAE VAT (5%) is added to every invoice.
Book an intro call
We stopped pitching for logos and started being hired to design products. Lena gave us the sentence, and the nerve to use it.
Questions about the positioning sprint
Is this branding?
No. Branding is how you look and sound. Positioning is the decision underneath: who you’re for and why they pick you. I hand the result to your designers or agency.
Who from our team needs to be involved?
You, and whoever leads sales and marketing. The whole leadership team joins the decision session in week five.
Do you talk to our customers yourself?
Yes, every interview. That’s where the useful answers come from, and customers are often more candid with someone outside the company.
What happens if we don’t agree on a direction?
It happens. The decision session is built for it: we lay out the evidence, name the trade-offs and you, as founder, make the call.
Thinking about a positioning sprint?
Book a 30-minute intro call. Tell me what you’re deciding and I’ll tell you honestly whether this is the right way to do it.
Taking one new client from February 2027
