Services
Identity
A brand people can spot from across the street and remember after one look. Strategy, naming, identity and guidelines your team will actually open.
Why it matters
Most identities fail quietly. They look fine in the pitch deck, then fade on a shelf, a phone screen or a hoodie. We design for the hardest place your brand will ever appear, and work back from there.
What you get
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Brand strategy
A workshop with your team, a look at your audience and competitors, and a one-page brief that says what you stand for.
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Naming
Long lists, short lists, and trademark and domain checks with your lawyer before anyone falls in love.
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Logo and wordmark
A main mark, a short mark and an icon that still works at 16 pixels.
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Type, colour and graphics
Typefaces, a palette with clear roles, and a graphic system that gives you more than a logo to work with.
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Packaging and signage
Artwork for tubs, bottles, boxes, shop fronts and vans, print-ready for your suppliers.
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Guidelines and files
An online guide, templates for social and documents, and every file in one shared folder that’s yours.
How it runs
The same small team from the first call to the last file.
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Discover
Workshop, interviews and a hard look at where your brand has to work.
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Define
The one-page strategy, signed off before we draw anything.
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Design
Two or three routes, then one taken all the way, tested on real things.
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Roll out
Guidelines, templates and artwork, and a session to train your team.
Typical budgets
Every project gets a fixed fee in writing after the first call. These are the ranges most land in.
Identity
- Identity refresh6–8 weeks: logo, type, colour, guidelines
- AED 60,000–90,000
- New brand identity10–14 weeks: strategy, full identity, guidelines, launch assets
- AED 110,000–150,000
- Naming4–6 weeks, with trademark and domain checks
- AED 30,000–55,000
- Packaging systemAdded to an identity; depends on the number of products
- From AED 45,000
2026 prices in UAE dirhams, excluding 5% VAT, print and media. Invoiced 50% at the start and 50% on delivery; projects over AED 180,000 in three stages.
Start a project
Questions about identity
Do we need a strategy phase?
If you can already say in one sentence who you’re for and why you’re different, we keep it short. If you can’t, that’s the most valuable two weeks of the project.
How many logo options will we see?
Two or three distinct routes in the first presentation. We don’t do twelve options, because nobody can choose between twelve.
Will our team be able to use it without you?
That’s the point of the handover. You get templates for everyday work, a guide written in plain words and a training session for whoever makes your social posts.
Need an identity that’s hard to miss?
Tell us what you’re making, your budget and your date. We reply within two working days.