Journal
Behind the work, real budgets and straight answers to the questions clients ask us most.
Journal
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What a brand identity really costs in 2026
Real ranges from our last twenty identity projects, what moves the number, and where the money actually goes.
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Twelve stations, twelve posters
How we turned the Dubai Metro map into a poster system for Metro Lines Festival, and what we got wrong in week two.
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How to write a brief we’ll fight over
One page, five questions, and the one sentence that makes a studio want your project.
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Who owns your logo? Copyright, plainly
What you own when the project ends, what you don’t, and the questions to ask any studio before you sign.
About the journal
Someone in the studio writes here every month or so: how a project really came together, what things cost, and the questions we hear on almost every first call.
If there’s something you’d like us to write about, from pitch fees to packaging print runs, email hello@loudhours.ae. The best questions become posts.
Rather just talk?
Tell us what you’re making. We reply within two working days.