Brand kit
Sprout Club, ready for the next experiment
Bright, friendly branding for the club leaders’ T-shirts, party bags, booking reminders, school-holiday posts and WhatsApp replies to parents.
In the kit
- files
- 118
- logo files
- 32
- social templates
- 42
- videos
- 4
- Basic 55 files
- Standard 103 files
- Premium 118 files
Logo, colour and type
One logo family in every colourway, the palette with its codes, and the typefaces the website already uses.
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HorizontalOn light
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HorizontalOn dark
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StackedOn light
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StackedOn dark
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IconOn light
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Wordmark#FF6B35
Colour palette
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Primary
#FF6B35
RGB 255 107 53
Buttons, links, key shapes
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Accent
#7BD389
RGB 123 211 137
Details, used sparingly
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Ink
#1D2A4A
RGB 29 42 74
Text on light backgrounds
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Paper
#F2F7FF
RGB 242 247 255
Light backgrounds
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Dark
#24356B
RGB 36 53 107
Dark backgrounds, video
Typefaces
Aa
Fredoka
HeadingsSIL Open Font License
Clear words, set in the brand’s own type.
Aa
Nunito
Body textSIL Open Font License
Clear words, set in the brand’s own type.
أب
Baloo Bhaijaan 2 + Tajawal
Arabic pages
Ready for social media
Feed posts, a carousel, stories and WhatsApp statuses, written for Sprout Club and sized for each network.
Posts
Carousel
Stories and statuses
Intro, outro and logo sting
Short vertical videos for Reels, Stories and TikTok, and a three-second logo sting for the start or end of any clip.
Print and office
A business card with bleed and crop marks, ready for the printer, plus letterhead, invoice and quote templates in Word and PDF.
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Letterhead -
Invoice -
Quote -
Email signature
The brand in place
Photographed scenes with the real logo and website placed in, so you can see the brand before anything is printed.
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Workwear -
Tote bag -
Business card -
The website on a phone
The brand guide
Ten pages on the logo, colour, type, photography and tone of voice, so anyone who works on the brand keeps it consistent.
Three ways to take it
Each tier includes everything in the one before it, and arrives as a single zip.
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01
Basic
The logo and the social media essentials
55 files
zip of about 13 MB
- Logo files, transparent PNG16
- Logo files, vector (SVG)16
- Blank backgrounds and safe-zone guides12
- LinkedIn, Facebook and X covers3
- Instagram posts2
- Profile picture and highlight covers5
- Story1
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02
Standard
Everything to run the brand day to day
103 files
zip of about 32 MB
Everything in Basic, plus
- Favicons and app icons11
- Carousel slides5
- Announcement, offer, quote and hiring posts, Reels cover5
- Intro, outro and logo sting videos4
- Brand guide (PDF)1
- WhatsApp Business, Google profile and QR cards9
- Email signature with install steps4
- Bios, ten captions and hashtags3
- Desktop fonts6
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03
Premium
Print, office files, mockups and Canva
118 files
zip of about 37 MB
Everything in Standard, plus
- Business card, letterhead, invoice, quote and presentation8
- Mockups4
- Editable Canva templates3
This page shows the kit. The files themselves are sent to the client directly.