Brand kit
Hale & Morrow, in every letter
A brand that reads as straight as the advice: on the door plaque, the letterhead, client care letters, LinkedIn and the email signature.
In the kit
- files
- 118
- logo files
- 32
- social templates
- 42
- videos
- 4
- Basic 55 files
- Standard 103 files
- Premium 118 files
Logo, colour and type
One logo family in every colourway, the palette with its codes, and the typefaces the website already uses.
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HorizontalOn light
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HorizontalOn dark
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StackedOn light
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StackedOn dark
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IconOn light
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Wordmark#14213D
Colour palette
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Primary
#14213D
RGB 20 33 61
Buttons, links, key shapes
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Accent
#B08D57
RGB 176 141 87
Details, used sparingly
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Ink
#14213D
RGB 20 33 61
Text on light backgrounds
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Paper
#F6F7F9
RGB 246 247 249
Light backgrounds
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Dark
#0F1A30
RGB 15 26 48
Dark backgrounds, video
Typefaces
Aa
Newsreader
HeadingsSIL Open Font License
Clear words, set in the brand’s own type.
Aa
Public Sans
Body textSIL Open Font License
Clear words, set in the brand’s own type.
أب
Noto Naskh Arabic + IBM Plex Sans Arabic
Arabic pages
Ready for social media
Feed posts, a carousel, stories and WhatsApp statuses, written for Hale & Morrow and sized for each network.
Posts
Carousel
Stories and statuses
Intro, outro and logo sting
Short vertical videos for Reels, Stories and TikTok, and a three-second logo sting for the start or end of any clip.
Print and office
A business card with bleed and crop marks, ready for the printer, plus letterhead, invoice and quote templates in Word and PDF.
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Letterhead -
Invoice -
Quote -
Email signature
The brand in place
Photographed scenes with the real logo and website placed in, so you can see the brand before anything is printed.
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Brass door plaque -
Business card -
The website on a laptop -
The website on a phone
The brand guide
Ten pages on the logo, colour, type, photography and tone of voice, so anyone who works on the brand keeps it consistent.
Three ways to take it
Each tier includes everything in the one before it, and arrives as a single zip.
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01
Basic
The logo and the social media essentials
55 files
zip of about 13 MB
- Logo files, transparent PNG16
- Logo files, vector (SVG)16
- Blank backgrounds and safe-zone guides12
- LinkedIn, Facebook and X covers3
- Instagram posts2
- Profile picture and highlight covers5
- Story1
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02
Standard
Everything to run the brand day to day
103 files
zip of about 31 MB
Everything in Basic, plus
- Favicons and app icons11
- Carousel slides5
- Announcement, offer, quote and hiring posts, Reels cover5
- Intro, outro and logo sting videos4
- Brand guide (PDF)1
- WhatsApp Business, Google profile and QR cards9
- Email signature with install steps4
- Bios, ten captions and hashtags3
- Desktop fonts6
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03
Premium
Print, office files, mockups and Canva
118 files
zip of about 35 MB
Everything in Standard, plus
- Business card, letterhead, invoice, quote and presentation8
- Mockups4
- Editable Canva templates3
This page shows the kit. The files themselves are sent to the client directly.