Brand kit
Kestrel, consistent at every touchpoint
From the pitch deck to the office wall to a hiring post on LinkedIn: the same clean system the website runs on.
In the kit
- files
- 117
- logo files
- 32
- social templates
- 42
- videos
- 4
- Basic 55 files
- Standard 102 files
- Premium 117 files
Logo, colour and type
One logo family in every colourway, the palette with its codes, and the typefaces the website already uses.
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HorizontalOn light
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HorizontalOn dark
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StackedOn light
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StackedOn dark
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IconOn light
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Wordmark#155EEF
Colour palette
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Primary
#155EEF
RGB 21 94 239
Buttons, links, key shapes
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Accent
#12B76A
RGB 18 183 106
Details, used sparingly
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Ink
#101828
RGB 16 24 40
Text on light backgrounds
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Paper
#FFFFFF
RGB 255 255 255
Light backgrounds
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Dark
#0C111D
RGB 12 17 29
Dark backgrounds, video
Typefaces
Aa
Bricolage Grotesque
HeadingsSIL Open Font License
Clear words, set in the brand’s own type.
Aa
Instrument Sans
Body textSIL Open Font License
Clear words, set in the brand’s own type.
أب
Rubik + IBM Plex Sans Arabic
Arabic pages
Ready for social media
Feed posts, a carousel, stories and WhatsApp statuses, written for Kestrel and sized for each network.
Posts
Carousel
Stories and statuses
Intro, outro and logo sting
Short vertical videos for Reels, Stories and TikTok, and a three-second logo sting for the start or end of any clip.
Print and office
A business card with bleed and crop marks, ready for the printer, plus letterhead, invoice and quote templates in Word and PDF.
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Letterhead -
Invoice -
Quote -
Email signature
The brand in place
Photographed scenes with the real logo and website placed in, so you can see the brand before anything is printed.
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The website on a laptop -
Reception sign -
Business card -
The website on a phone
The brand guide
Ten pages on the logo, colour, type, photography and tone of voice, so anyone who works on the brand keeps it consistent.
Three ways to take it
Each tier includes everything in the one before it, and arrives as a single zip.
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01
Basic
The logo and the social media essentials
55 files
zip of about 14 MB
- Logo files, transparent PNG16
- Logo files, vector (SVG)16
- Blank backgrounds and safe-zone guides12
- LinkedIn, Facebook and X covers3
- Instagram posts2
- Profile picture and highlight covers5
- Story1
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02
Standard
Everything to run the brand day to day
102 files
zip of about 33 MB
Everything in Basic, plus
- Favicons and app icons11
- Carousel slides5
- Announcement, offer, quote and hiring posts, Reels cover5
- Intro, outro and logo sting videos4
- Brand guide (PDF)1
- WhatsApp Business, Google profile and QR cards9
- Email signature with install steps4
- Bios, ten captions and hashtags3
- Desktop fonts5
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03
Premium
Print, office files, mockups and Canva
117 files
zip of about 38 MB
Everything in Standard, plus
- Business card, letterhead, invoice, quote and presentation8
- Mockups4
- Editable Canva templates3
This page shows the kit. The files themselves are sent to the client directly.